We conduct customer research through interviews, reviewing every comment. We know the importance of asking our customers what they need - and what they don’t need. Lessons #3: Client-centricity helps build a community of loyal customers. It’s far more effective to communicate value to the user, not just the necessity to buy a product. Lesson #2: We respect our customers’ informational hygiene.Ĭustomers won’t tolerate annoying “buy buy buy” ads - and will blame the company behind them. We also know the value of setting up our company’s affiliate marketing processes carefully, choosing people who will run the department wisely, and monitoring its activity closely. We now spend a lot of time vetting and clearing the lists of affiliates. Working with affiliates can create a valuable network, but we learned to choose our partners carefully. Lesson #1: We don’t rely entirely on affiliates. We hope this step will continue to demonstrate that MacKeeper’s transformation is genuine.
#Mackeeper review software
Today, our team is striving to further build customer confidence, by working with Apple to release MacKeeper software on the App Store. On product review website Trustpilot, MacKeeper earned a rating of 4.7 out of 5 from more than 1,700 reviewers.
The latest version of our software, MacKeeper 5, received the highest possible scores from AV-Test, including a 99.7% proven virus-detection rate. In addition, Clario, MacKeeper’s parent company, received a certificate verifying that all Clario-owned products’ data security systems meet current industry standards and best practices. But by then, it was too late to prevent a major hit to our reputation. We eventually became aware of our customers’ complaints and hired an expert to look into the issues.
#Mackeeper review mac
Many of these resellers used aggressive messaging and ads that scared Mac users into falsely believing their devices were infected with malware. The responsibility fell on us to monitor for bad actors - and we failed to do so.Īs we learned later, some of our affiliates were installing MacKeeper onto users’ Macs via bundled distribution, and without the customers’ permission. Unfortunately, it’s nearly impossible to know if every affiliate is abiding by them, along with the additional rules and agreements of our partnership. Of course, we wrote brand and compliance guidelines for our external affiliates to follow. In other words, the more our affiliates sold, the more they made. That included affiliate channels, which work on a revenue-share model.
As the product grew, we explored new streams for marketing and promotions to drive sales. MacKeeper was launched in 2010, and by 2011 our software had been installed more than 1 million times.